Mobile App For Restaurant Business: Food is one of the fundamental pillars of our lives. However, as the global pandemic locked us all inside our homes, the restaurant business has gone down by $240 billion in the 2020-21 fiscal year. One of the burning questions today is how to recover from the loss?

A mobile app for restaurant businesses can be your ultimate solution. Restaurant businesses with mobile apps are expected to see a massive customer penetration growth of 40.7% by the end of 2021.

However, the list of benefits of having a mobile app for your restaurant business is protracted. Read ahead to know how having a mobile app can make your restaurant business hit high on the charts.

Be the Talk of the Town

According to a recent survey, 89% of people conduct intensive research on their mobile phones before visiting a restaurant. Most of us fall in that percentage of people.

For instance, you want to take your first date out to an exquisite restaurant. But you are unsure about the place. At that point, you will do what 89% of people do. Read thoroughly about the place online.

From reviews to digital menus; online research decides the fate of the restaurant. In today’s technology-based world, online presence has a great impact on any business.

A mobile app for the restaurant business will make your business the cynosure. With a mobile app, you will be in reach of 77% of smartphone users in a more effective yet cost-effective way. Being the talk of the town is simply an app away.

Online Food Delivery

With the global pandemic knocking at our doors, the majority prefers dine-in services. A recent study shows that dine-out statistics dropped to 100% in the USA. So, you should do as the famous Japanese saying reads out “okyakusama wa kamisama desu”. The phrase translates to “Customer is God”. Thus, in this case, the god wants his food delivered to his doorsteps.

A mobile app for restaurant business also fulfills customers’ this wish. A mobile app for your restaurant business will make your service customer-friendly.

Who doesn’t like to be in charge of their orders? A mobile app for restaurant businesses will allow your customers to execute their orders.

From the menu to delivery timing and payment mode- they are in charge of it all. Thus, you will hit the bull’s eye. You will raise evocativeness among customers and consequently enhance your business value.

Online Reservation – Mobile App For Restaurant Business

54% of foodies prefer to make an early online reservation in a restaurant. Having a mobile app for restaurant business treats that 54%.

Not only it allows the users to book their tables at their preferred timing, but also it helps the restaurant to manage their traffic congestion. You can also keep your existing customers updated about new offers, discounts, etc.

The mobile app for restaurant businesses also enables customers to determine sitting arrangements. The icing on the cake will be introducing a pickup and drop-in service for long-distance customers.

Online reservations through mobile apps also help restaurants keep a track of their business and user data. Thus, allowing them to upgrade their services according to the customers’ choices.

Online Menu Card

Mobile App For Restaurant Business: Have you ever faced a situation where you go to a restaurant but the menu card does not pass the vibe check? Sounds like an imbroglio, right?

In fact, one of the greatest reasons for a failed customer retaining strategy is the mismatch of ambiance and menu card.

Additionally, it is a significant loss for the restaurant business as well. What if only those customers visit your restaurant who match both the ambiance and menu card?

A mobile app for restaurant businesses will help you attract only potential customers. Over 302 million people in the States use the internet daily.

That constitutes 95% of the total population. In India, the percentage is around 61%. A mobile app for your restaurant business allows you to exhibit your menu around beyond the horizons of the nation.

The customers can go through the digital menu card to choose the cuisine of their budget. A digital panoply of your menu will boost your customer retention strategy. Thus, a mobile app for your restaurant business is a must-have.

FAQs? A Mobile App for Restaurant Business Got You Covered

Do you have a reservation option? Are you open today? Do you serve gluten-free dishes? Is this restaurant safe to dine out during covid?

Do you have a delivery or takeout facility? These are a few of the most asked customer questions about any restaurant.

Answering customer questions is quintessential for their satisfaction. But how can you answer their question even before they ask you directly? Is there any mind-reading technique for that?

No. However, a mobile app for the restaurant business can be your wherewithal. A mobile app will be the one-stop solution for all the customers’ questions about your restaurant business.

Defeating the distance, you will be propinquity to your customers. Through the mobile app, you can put an end to all your customers’ queries with eloquence.

The FAQ section of the mobile app can target to answer the types of questions listed below-

Location-based questions: You can answer these by linking your restaurant address on Google maps.
Questions related to new deals and offers: Push notifications will keep the customers about all the exquisite deals.
Questions related to restaurant timings: You can mention your restaurant’s opening hours and functioning days on the mobile app.
Questions related to the menu: Your FAQ section is the ultimate destination for all your customers. Nevertheless, there will be no discrimination. Veg, non-veg, gluten-free, and keto lovers, everyone can find their menu-related answers on the mobile app.
Questions related to ambiance: A lot of us want to visit restaurants with specific facilities. For instance, over 50% of customers prefer restaurants with free Wi-Fi. Meanwhile, some customers look for restaurants with bars or smoking-free zones. Therefore, through the mobile app, you can list down all your specialties that will be the panacea for your customers’ problems.
Information related to loyalty programs: One of the most impactful customer retention strategies is introducing loyalty programs. This is very effective for customer acquisition as well. In the FAQ section of your mobile app, you can inform the customers about the sumptuous loyalty programs.

Conclusion

A mobile app for the restaurant business will not only help you with B2C activities but also in B2B activities. For example, suppliers can contact you directly to fetch your business to a new height.

Technology in the food industry acts as a boon when used correctly. It brings the business to the customers’ doorstep.

Through a mobile app for your restaurant business, you can survive even if the entire world is locked in. From veggie to keto lover, a mobile app will make your restaurant bewitching to all the foodies out there.

Shobhit Srivastava

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Technology Head at Yugasa Software Labs